How we told it
We elevated POTR’s story, using creative photography, well-crafted media releases, and our understanding of the media agenda to help the company smash through its crowdfunding target and grow with global coverage from the BBC to Fast Company.
What they said
“POTR Pots would not have had the dramatic lift off it did without Story Shop.
How to raise awareness and capture an audience is a science in itself. Story Shop were quickly able to cut straight to the key messages we wanted to communicate and convey them in a way that managed to capture the imagination of the media. Our first three weeks after launch could only be described as a media frenzy, with coverage on the BBC and Daily Mail websites, newspapers across the UK and beyond and in key industry titles.
As a start-up, PR was a daunting prospect, especially when managing so many other aspects of a new business. Story Shop are experts and being able to bring in their experience and contacts honestly one of the best decisions we have made. As we grow, Story Shop have provided us with valuable support in all areas of marketing.”
Andrew Flynn – Co-Founder, POTR