Our Story

Story Shop is a small, independent agency with a team of experts in all things PR and marketing. We work with brands we believe in, and we believe in the power of storytelling. We help purpose-driven organisations to punch above their weight in the media, on social media and everywhere else. 

Story Shop is based in Glasgow but we work with clients across the UK and beyond. 

Storytellers

Eilidh

Strategy & Project Management

Lara

Content & Influencer Management

Gregor

PR & Marketing Strategy

Scarlett

Marketing Strategy

Henry

PR & Media Relations

Katie

Copywriting & Design

Jamie

Creative & Paid Strategy

Eilidh

Eilidh started her career in retail at the age of 16, never left, and still loves it. Graduating with a master’s degree in international Fashion Marketing, Eilidh has spent the last decade working in marketing and commercial roles for some of the UK’s leading retailers.

Most recently, as a Senior Marketing Manager at Dyson, she launched game-changing technology that changed the beauty industry forever and unveiled experiential flagship stores in the UK and around the world.

As a stereotypical Type A, Eilidh hates to be late and does her best to keep the creative personalities and free thinkers at Story Shop on time.

Eilidh has the memory of an elephant and can remember most things since 1995 and if you stand still long enough, you will be categorised into one of Eilidh’s spreadsheets.

For a girl who grew up in the West End of Glasgow and loves nothing more than the bustle of a city, Eilidh has surprised herself by choosing to hike, climb and surf in her spare time. Only ever in a chic, well-planned outfit though.

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Lara

Lara came across Story Shop’s “Open Letter to Our First Employee” on Black Pine Coffee’s Instagram. One month on, she was knee deep in coffee to help Dear Green take Glasgow Coffee Festival to the streets.

Before Story Shop, she worked at London-based creative content agency, Not Actual Size where she worked with global brands including Dove and Railway Children Charity.

She’s also worked at one of Germany’s leading social businesses, running the online presence and event planning for LGBTQ+ networking events across Berlin, Munich and Amsterdam.

When she’s not in the office, Lara can be found cycling around West End or sitting in a coffee shop with a pen in one hand and a coffee in the other.  

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Gregor

Gregor started his career as a journalist. Since moving into PR and marketing almost a decade ago, he’s worked with some of the UK’s biggest brands – from Red Bull to Scottish Rugby. 

He co-founded Story Shop because he believe there could be something in between an agency and an in-house marketing department. 

Gregor used to love travelling the world, exploring far-flung places. Then he launched a start-up and had a baby amid a global pandemic. Now he likes to pound the streets of Glasgow, pushing a pram from coffee shop to coffee shop while listening to podcasts. When not doing that, he can be found on his peloton or reading self-development books or exploring other generic activities enjoyed by males in their 30s. He’s talked about starting Brazilian jiu-jitsu for over two years.

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Scarlett

During her career so far, Scarlett has been responsible for building the brands of three of Scotland’s biggest shopping centres. In that time, she became fascinated by consumer behaviour and buying trends – she also fed her lifelong obsession with shopping.

She uses the lessons learned from increasing footfall and converting browsers into buyers to lead on marketing for Story Shop’s clients.  

Outside of work, she can be found either in soft play centres with her new baby or browsing charity shops and auction houses searching for hidden gems for various ongoing interior projects. 

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Henry

Henry is a journalist (once a journalist, always a journalist) who spent 13 years as an editor at local, regional and national titles across Scotland – most recently as assistant editor with The Herald where he headed up digital output and commercial/editorial relationships. Coincidentally, Henry and Gregor started out as reporters for rival local newspapers (but they are best of friends now).

Henry joined Story Shop to tell stories that help brands grow and loves nothing more than creating content the media want to cover.  

When Henry’s not telling stories for clients, he can be found telling stories in a pub, around a dinner table, or on the golf course – where far fewer people pay attention.    

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Katie

Katie found her way to Story Shop after working in-house for some of Scotland’s biggest brands such as schuh and studying journalism at uni.

She replied to a curious job ad which just read, ‘tell us your story’ and she’s been writing, designing and illustrating for our clients ever since. She’s always wanted to work in a plucky agency where she could show off her trainer and beanie collection. And bore on about the importance of blog posts.

When she’s not storytelling, you’ll find her scrolling through TikTok, cooking up a storm in the kitchen, or polishing her stand-up set that nobody in the team has ever seen her perform. 

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Jamie

Jamie took the scenic route to a career in storytelling. After several botched university attempts, he embarked on a brief gap-decade, during which he worked in, and managed, bars and restaurants around Glasgow. After an internship opportunity at a marketing agency came up in his late 20s, he made the choice to monetize his ‘gift of the gab’ and hasn’t looked back since.

With a background in the digital side of marketing, Jamie now focuses on creative strategy and has worked on campaigns for brands including Aldi, The Macallan, First Bus, The Ubiquitous Chip, and HOKO.

He’s a big fan of American football, city breaks throughout Europe, coffee, talking about Kanye West’s impact on society, and fried chicken sandwiches.

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Want to work at the shop?

We are always looking for great people. If you’re a freelancer or if you’re looking for your next permanent role, tell us your story. This could be the sliding doors moment you’ve been waiting for your whole life…

Are you an influencer or work in the media?

Well, you’ve come to the right place. We’ve got some very exciting clients we think you would be very interested in. Whether you’re looking for a story, your next brand partnership or event invitations, get on our list to make sure you never miss out. 

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