How we told it
Story Shop got to work to help Snowsport Scotland amplify their #HereWeSnow campaign to encourage more people than ever to take to the Scottish mountains. We complimented PR activity with an influencer campaign that gave lifestyle and family influencers a chance to go to the slopes. Over the campaign, Instagram followers grew by 22.4% and we achieved more than 35 pieces of coverage.
What they said
“The team at Story Shop were the perfect fit for our recent Snowsport Scotland #HereWeSnow campaign. Right from the outset, it was clear they really understood our target market and presented a range of creative solutions to engage our audience.
They were also incredibly flexible throughout, and adapted as the demands of an ever-evolving, weather dependent campaign changed.
The results were brilliant, we reached the new audiences we were keen to engage with and broadened the awareness of our sport.
I would highly recconmend Story Shop to anyone looking for creativity and professionalism from their PR agency.”
Ewan Anderson, Snowsport Scotland