Can you help us
build anticipation
for our new spa?

The Spa at Kimpton is renowned in Glasgow and beyond, serving as a key feature of the hotel and its communications. Committed to excellence, the hotel initiated a seven-figure investment to create one of the UK’s best spas, necessitating a temporary closure. Our challenge was to build anticipation while maintaining attention during this period.

3,000,000 COVERAGE VIEWS

OUR
CREATIVE
PROCESS

While arranging a series of high-profile journalist visits—from Conde Nast to The Times to Forbes—for the spa’s reopening, we sought ways to keep the connection between wellness and Kimpton Blythswood Spa alive.

We launched Scotland’s first Scandi-style outdoor spa, introduced Doggy Spa Days and created what is believed to be the world’s first “Shroom Service.” This innovative partnership with leading nootropics brand Four Sigmatic allows guests to start and end their day with a mushroom blend, designed to lower stress, protect the liver and support brain health.

Memorable moments

  • We generated more than 200 pieces of media coverage in just one year, generating excitement around the spa which was fully booked for the month after opening. 

  • Created the concept for the world’s first “Shroom Service”, partnering with Four Sigmatic, Puresport and the Kali Collective to bring the activation to life. 

  • Launched the Snow Spa with an exclusive feature in The Huffington Post.

  • Arranged a calendar of top-tier stays, including  Conde Nast to Women’s Health, GQ and Mailonline.

‘Shroom Service’ is an example of an idea that comes from our regular Storyboarding sessions, where we focus on media moments for clients that are low-friction yet high-impact.

With a long lead-up time to launch, we were tasked with coming up with a 360 campaign, punctuated with coverage throughout to get the media excited - not exhausted.

We secured more than 90 pieces of coverage for the hotel thanks to a consistent stream of top-tier journalist visits, organised by our team.

Coverage

  • This Luxury Glasgow Hotel Now Offers “Shroom Service” As Guests Make Wellness A Priority

    Forbes

  • Ditch Your Latte, You Should Be Drinking Mushroom Coffee

    Huff Post

  • Luxury spa reopens with snow shower and salt room after refurbishment

    STV News

  • Want Better Skin? The Answer Could Be A Visit To A 'Snow Spa'

    Huff Post

  • I braved sub-zero temperatures for an outdoor spa experience in Glasgow

    Women's Health

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