We’re hiring a digital marketer!

We're hiring a digital marketer!

 

Story Shop is a Glasgow based creative PR and Marketing agency. We are a small team, finding big meaning in stories for brands we believe in. We want to tell stories in the most impactful way possible for those brands – that’s why we need you!

 

About the role

 

We’re looking for a Digital Marketer with 3+ years-experience to join our small team at Story Shop. Your primary role will be managing paid social media advertising for our clients as well as leading on Google Ads campaigns, reporting on web analytics, and looking for new ways for our clients to reach their customers through digital marketing.

 

You’ll be confident and competent managing various digital marketing platforms, setting up, managing, optimising, and reporting on various campaigns for several clients. Budget management will be a key element of your role.

 

Story Shop is a small team, so we all get involved in every stage of the creative process. You should be comfortable sharing thoughts on advertising strategy, and understand how this fits into the wider marketing needs for clients.  

 

We know that these platforms regularly change, so you should be comfortable staying up to date, and ahead of the curve, planning for platform/algorithm changes based on client needs.

 

About you

 

You should have experience working across multiple digital marketing platforms. You enjoy working with a small team, data driven and extremely organised. 

 

You:

·        Strong attention to detail 

·        Strong budget management skills

·        In-depth knowledge of various digital marketing strategies, objectives, and platforms

·        Eager to use more complex strategies within various platforms

 

Key platform competencies:

 

  • Facebook & Instagram, Business & Ads Manager
  • LinkedIn
  • Google Ads
  • Google Analytics

 

Preferred but not essential:

 

·        Experience with SEO

 

Reasons to become a Storyteller:

 

  • We want to change the world of work and will constantly strive to make Story Shop the best place to work possible
  • We realise being always on comes at a cost for creativity, productivity and happiness. You get what you celebrate, and we celebrate creativity, collaboration, honesty and enthusiasm, not presenteeism
  • We’ll learn constantly from these mistakes and always try to do what’s right by our team
  • You’ll always be able to challenge and execute your own judgement. If we’re hiring you, it’s because we believe in you, so we’ll trust you and listen to you
  • You’ll be part of a team that looks out for each other and is capable of achieving special things
  • We’re not sector specific – our clients work in every sector that interests us. The one thing they’ll always have in common is that we believe in what they’re doing
  • You’ll be free to do your best work and will never be pigeon-holed into one client, one industry or one specialty

 

If you really want to, you can read our tips about applying to Story Shop here.

Send your applications to hello@wearestoryshop.com.


Stories from Dreamland: What I’ve learnt about the ancient art of Storytelling

A little over three months ago, I applied for a job as a marketing and PR intern with both Story Shop and their client, Kelvinside Academy.  After finishing my third year of University studying PR, Marketing & Events I was looking to gain as much experience in communications as I could. It’s been a total whirlwind, and a brilliant experience working with the most welcoming and supportive team. Over the Summer I have learnt so much, and unexpectedly, much of it has been beyond the realms of marketing.

I’ve always had very vivid dreams and the night after accepting the job at Story Shop, I had one that I haven’t been able to forget throughout my internship.

Walking through a busy shopping centre past clothes shops and cosmetics shops, I came across a story shop. It didn’t sell TVs or lipsticks or the latest trendy trainers, it sold stories. It was the centre of a lot of attention, with a crowd of people gathered at the shop front. Inside it was bright and shimmering, as dreamt places often are. It felt like a funfair, with colours and laughter in every corner. Hues of pink covered the walls and there was a swimming pool in the corner.

As a group of people, we were led through the shop as if we were in Charlie and the Chocolate Factory, and you could feel the wonder in the room. There were different stalls for us to visit, and it was soon apparent that there was one for each client. You paid the cashier for a story and then, as if picking out names from a hat, they would reach into a glass bowl and pick out a little piece of paper. Then they told a story, us gripped to every word.  Listeners were left crying, laughing, thoughtful, and amused. Even though it was adults in the shop, it felt childlike and magical.

When I first walked into Story Shop’s actual office, I wasn’t surprised to find that it didn’t glow or have a swimming pool. But as the weeks went on what I did realise was that my dream summed up a lot about storytelling, and how innate it is to us.

We all want to hear stories that make us feel something, and as humans, our ability to communicate with each other is undoubtedly the reason our homo sapien ancestors grew to a population of over 7 billion. From cave stories and fairytales, all the way to infographics, Tik Toks, and even the Bible, we have always shared stories. Think about the poems we still celebrate 500 years later and the folk songs we all know well. We tell stories from cradle to grave, just swap bedtime stories with reading the news or celebrity gossip on your commute to work.

What they do at Story Shop is really no different. Before I started, the job title ‘Storyteller’ confused me, and I only had a vague idea of the kind of work I would be doing day-to-day.  My dream was very literal and obviously doesn’t reflect how much expertise and consideration goes into marketing and PR. But what I think it does reflect, is how intrinsic to society these jobs really are.

Over the summer I’ve learnt about so much more than how to optimise a blog for google or how to pitch a press release. My friends are amazed (and slightly concerned) by the number of niche facts I’ve shared in conversation, from edible seaweed to  video interviewing technology. I’ve learnt things about myself, but more importantly I’ve learnt more about the world we live in. I’ve learnt that being surrounded by creative people sparks creativity in yourself. I’ve learnt that working in an agency lets you work with people from every walk of life, in every type of occupation. It opens so many doors for connection and the network that you can build is really special.

As I write this now, on my penultimate day in the Story Shop office, I’ve come to realise that my dream three months ago about the glowing pink shop wasn’t really so far off the mark. The storytelling isn’t as transactional, and we don’t always realise when we’re being told one, but it’s always happening and always has been. It’s changed a wee bit over the years, but it’s still just as important a part of our society. Storytellers really are the right job title for the team at Story Shop, and I’m proud to have spent these past months learning with them. 


Buying A Car In 68 Easy Steps

Scarlett and I bought a new car this month.  

 

We not only share a car, but also a complete indifference about cars. We know nothing about them, apart from the fact that in this current stage of our life, owning a car does make things a little easier. 

 

Owning a business and having a child together, we try to draw clear lines to agree who’s responsible for what. Despite my complete lack of knowledge, this particular task was allotted to me.

 

I’ve owned four cars during my life -  a Toyota Yaris, a Volkswagen Polo, a Vauxhall Astra and a Jeep Renegade. As I’m not loyal to one brand and I have next to no knowledge about which car is “the best” in my price range, I’m a very impressionable buyer. 

 

My most recent car was bought completely on impulse - a Jeep Renegade purchased after a trip to America during which we were upgraded from our bargain bucket rental car to a Jeep Cherokee. I quite enjoyed driving it and I thought “Hey! I’m the type of guy who drives his Jeep on the highway!”

 

But the M8 ain’t the pacific coast highway. And the Jeep Renegade ain’t a great car - not my words, but the words of What Car Magazine.  

 

This time, I tried to become a little more informed and aimed to be a little less impulsive before taking the plunge.  Being the marketing professional I am, I began to list all the things that were influencing my decision as an uninformed, dispassionate consumer searching for an answer.

 

So here are the 68 things that influenced my purchase: 

 

  1. An email from Arnold Clark to remind me it was “time to change my Jeep Renegade”. 
  2. Watching Volvo ads at the start of The Undoing.
  3. Seeing the lovely family who live above us had just bought a Volvo.
  4. Reading an article in Monocle Magazine about Volvo’s turnaround.
  5. Reading about Volvo’s commitment to safety.
  6. Remembering that the cool couple who own an amazing boutique BnB we visited also drove a Volvo. 
  7. Pontificating about how impressive it was that Volvo had transformed its reputation from a car for Dire Straits’ listening, Barley Sugar eating boring middle-aged men to the car driven by cool entrepreneurs like I hoped people would see us as. 
  8. Being relentlessly served ads by Volvo on Instagram.
  9. A scroll through Volvo’s Instagram grid to see my options.
  10. Looking up the prices for a Volvo and seeing a Volvo was out of our price range.
  11. Reading a review about the Volvo that we could potentially stretch to which pointed out the Volvo we wanted was flawed in areas I barely understood.
  12. Our friends buying a Skoda Kodiaq, which looked nice. 
  13. Jeremy Clarkson reviewing the Skoda Kodiaq positively in The Sunday Times Magazine (there’s probably not many things that Jeremy Clarkson and I are simpatico on, and I’m not a regular reader of his columns, but if there’s one thing I’ll bow to him on, it’s cars).
  14. The Skoda adverts with the entire SUV range swirling about in the dirt.
  15. The elusive Skoda salesman who went against type and refused to return my calls.
  16. PPC advertising.
  17. Pontificating about how Skoda had stuck to its guns and kept its brand name despite being the butt of jokes for how terrible the cars were when I was younger.
  18. Being worried that if I drove a Skoda people might get in thinking I was their Uber Driver.
  19. Seeing the Skoda parked outside my local Sainsbury’s and peering in every time I walked past. 
  20. Frustration towards the Skoda salesman who assured me that he was “Sorry Mr Hollerin but we’ll get that price sent by the end of the day” (he didn’t).
  21. Hearing our friends raving about their new Skoda Kodiaq.
  22. Being pied by Skoda after asking to speak to another salesman.
  23. Being tempted by the Karoq which was smaller, but cheaper.
  24. Still being unable to speak to anyone at Skoda.
  25. Watching Larry David driving the BMWi electric car in Curb Your Enthusiasm.
  26. The reality of living in a flat so being unable to install a charging unit.
  27. Scarlett saying “we’re not buying a car just because it’s what Larry David drives.”
  28. Realising that the BMWi was too small for a pram.
  29. Watching Larry David drive a Toyota Prius in the early episodes of Curb Your Enthusiasm. 
  30. The very friendly and helpful salesman at the Toyota Arnold Clark in Linwood.
  31. The Toyota RAV4 being a car big enough for a pram. 
  32. Our friends in America driving a Toyota RAV4 which they were very fond of. 
  33. Toyota’s PPC advertising.
  34. My dad sending me a good deal on a Nissan Quashqai. 
  35. Scarlett not liking the shape of the Nissan Quashquai.
  36. Wanting to go against the grain and being encouraged by not seeing many RAV4s about the streets.
  37. The fact it was a hybrid allowed us to get a step closer to an electric car.
  38. Being offered a really, really good deal on the Toyota RAV4.
  39. Both our dads and a friend agreeing it was a really, really good deal when we sent it to them
  40. The nice salesman at Toyota continuing to be attentive, without being pushy.
  41. The Skoda man not answering out call when we phoned for a final comparison.
  42. Positive reviews about the Toyota RAV4.
  43. Poor reviews of the RAV4’s infotainment system.
  44. Fellow Storyteller, Henry, who knows a lot more about cars than us, not reacting negatively when I mentioned in an offhand comment that we were considering buying a Toyota RAV4 Hybrid.
  45. Scarlett’s cousin and husband raving about their Mitsubishi hybrid.
  46. Mitsubushi’s sponsorship of Scottish Rugby. 
  47. Me being crippled by the paradox of choice that now another car was in the mix and thinking maybe we should just keep the Jeep.
  48. Someone kicking the wing mirror off and keying my Jeep - causing me to realise that an orange car in Glasgow may be viewed as a different statement than we intended by some people.
  49. Feeling sorry for our poor wee Jeep.
  50. Feeling nostalgic about driving a Jeep Cherokee in America a few years ago.
  51. The nice salesman at Jeep being incredibly attentive when we asked to virtually view the Jeep Cherokee.
  52. Frequent 2-star reviews of the Jeep Cherokee.
  53. Absolutely awful finance deals on the Jeep Cherokee. 
  54. The Skoda guy finally getting back to me with a deal that was comparable to the RAV4.
  55. Being served yet more Instagram ads by Toyota.
  56. The nice salesman at Toyota Linwood coming back with an even better offer.
  57. Our enduring belief after visiting Tokyo that the Japanese rarely do anything that’s not a cut above everything else.
  58. Nostalgia about my first car, the Toyota Yaris.
  59. Seeing pictures of the RAV4 on Toyota’s Instagram feed.
  60. Wanting to get the decision off my plate as it had taken far too long now.
  61. Reading one more positive review.
  62. Scarlett saying “stop overthinking it, it’s only a car”. 
  63. Feeling smug about the fact I’ll be driving a hybrid and doing a little bit to help the environment.
  64. Cognitive dissonance about all the evidence that hybrid’s aren’t actually all they’re cracked up to be when it comes to helping the environment.
  65. Dark blue being available and Scarlett liking the colour.
  66. Realising the infotainment system was far superior to the one we currently had.
  67. Realising we hadn’t even heard the words “infotainment system” before we started this horribly convoluted process.
  68. Scarlett shouting “stop overthinking! You don’t even like cars ” 

 

So if you’re still reading, what did you learn?

 

When it comes to building a brand, you don’t turn a brand around overnight, that requires commitment.

You need to have a product people actually want at a price that’s palatable - if you don’t, however creative your marketing is, you’ll be fighting an uphill battle. 

But if your product or service does present value to people, your product or service needs to allow them to tell themselves a story.

 

I’ve been able to tell myself I’m a somewhat environmentally-conscious chap who’s not that flashy, who’s made a responsible decision for his family by getting the best deal possible on a car that probably won’t break down and fits a pram.

I’ve been able to tell myself all that because of social proof and because of how the car companies painted a picture of their brand through advertising, PR, customer service and social media. 

 

Like what you see? Why not follow us on Instagram and subscribe to our newsletter?