We’re proud to help businesses tell their authentic story.

While most of our clients are returning to some sort of normality, some continue to face uncertainty, including:

  1. SLAM –  an independent gym in Glasgow with no idea when it could reopen its doors to its community once again. 
  2. CCW – a Scottish outdoor lifestyle retailer operating in three tourist hotspots, suffering from the lack of certainty over when visitors would return to Scotland.

They had a choice to make. Either they stay quiet and wait for things to blow over, or they could stick their head above the parapet to challenge policy.

We worked through the plusses and negatives of each side, and ultimately, both decided they wanted to take this opportunity to stand up as leaders and show customers, teams and communities that they were not afraid to make their voice heard.

Last week, the Geddes family, owners of CCW, and Lyndsey Roberts, owner of SLAM, stood up for what mattered to them across the media.

On BBC Drivetime, Capital Radio and in Glasgow Live, Lyndsey eloquently explained how fitness helped her navigate her own mental health struggles, the measures she was taking to ensure her gym was a safe, secure, sanitised space and detailed her concerns as a business owner.

We helped Lyndsey use the media as a platform to ask why pubs should be allowed to open while small independent gyms remain closed. She said:

“It’s not about the money, though of course we’ve been adversely affected. So much of it is about the community, about relationships. I know all of my clients by name.” 

“The feedback I get tells me that everyone’s mental health is affected due to isolation, loneliness, being away from the things they love. People really need this. The longer gyms stay closed, the harder it will get.”

 

Lyndsey Roberts, owner of Strong Like A Mutha

 

Meanwhile, on BBC Good Morning Scotland and in ten national newspapers, CCW openly voiced their concerns about the continuing concern for local Scottish businesses – which rely heavily on tourism –uncertainty of rules for English and international tourists coming to visit.

The family’s shops in St Andrews, Callander, and Glasgow, alongside other businesses in those areas, would normally be packed full of tourists. Alas, COVID has prevented much of this business from happening, but with debate to be had about how to best help affected businesses, we pushed their conversations to the forefront. Taking this opportunity to stand-up not only increased brand awareness at a time when it was crucial but it also quite literally challenged the government – Nicola Sturgeon was asked about CCW’s comments at the Coronavirus Briefing last Tuesday.

 

The Geddes family, owners of CCW.

 

Whether or not you agree with any government policy on either matter, what this goes to show is the true power of the media in holding a government to account. We believe in the businesses we work with and want to help them amplify their message, even when times are tough.

As a result, these stories helped to raise awareness of the businesses because they were genuine stories. People can tell when stories are authentic. These businesses will have fun, exciting tales to tell in the future, and we’re very excited to tell them. But for now, trying to reverse engineer things to tell an inauthentic story would be a disservice to them, their communities and customers.